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Marketing involves many business activities that interact to promote goods or services. As a field, marketing involves planning and executing the conception, pricing, promotion and distribution of a product whether that product is a service, good or corporate image. Marketing professionals work with products, sales and financial records, statistics and with people from a variety of departments to create exchanges that satisfy organizational objectives. The field of marketing is extensive and includes advertising, brand management, research, sales and public relations.

Marketing majors prepare to sit for the American Marketing Association’s Professional Certified Marketer™ (PCM) examination. Students are encouraged to pursue the certification, to differentiate themselves as consummate marketing professionals.

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