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  • Learning:
    Course
  • Location:
    connecticut
  • Price:
    By request

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Presentation

CERTIFICATE PROGRAM
Program Coordinator: Irene Clampet - 383-5231

This 28 credit certificate program is designed to prepare students for entry-level positions in marketing through a practical, skill-based, concentrated course of study. The program also offers employed students the opportunity to improve their background and skills. Students may complete this certificate program by completing the courses that are listed below.

MARKETING CERTIFICATE CURRICULUM

Course ID

Title of Course

Credits

ACC* K111°

Principles of Accounting I

4

BMG* K202°

Principles of Management

3

BMK* K201°

Principles of Marketing

3

ECN* K101°

Principles of Macroeconomics

3

ENG* K101°

Composition

3

_________

Business Elective

3

 

(accounting, business, CSC, management, marketing, practicum)

 

 

Select 3 Courses From the Following 5 Courses:

9

BMK* K103

Principles of Retailing

 

BMK* K106

Principles of Selling

 

BMK* K123

Principles of Customer Service

 

BMK* K235°

Public Relations

 

BMK* K241°

Principles of Advertising

 

 

GRAND TOTAL

28


° Course has a prerequisite. Students should check course description.

Marketing, Certificate
Program Outcomes

Upon successful completion of all program requirements, graduates will be able to:

  1. identify the elements of marketing and their creative application in profit-making as well as in not-for-profit organizations in order to satisfy the needs and wants of society.
  2. apply the practical use of marketing theories, tools, and strategies in order to pursue a professional career in marketing.
  3. demonstrate skills in leadership, in decision-making, and in teamwork, including the ability to work with diverse groups.
  4. apply knowledge from other business disciplines to solve marketing problems.
  5. demonstrate competency in all areas of business communication: oral, written, and technological.
  6. explain the role of marketing and its interrelationship with other functional areas in order to achieve organizational goals.


 

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