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This program is designed to prepare the student for entry-level positions in marketing or retailing, or for professional advancement. Students selecting the marketing emphasis may seek employment in marketing research, marketing management, product management, advertising and sales. Students selecting the retail emphasis may seek employment in advertising, sales, customer service or management, in a variety of positions including assistant store manager, merchandise manager, and buyer.  Program CompetenciesMinimum - 65 creditsFirst SemesterIntroduction to Business BUSN 203 3English I ENGL 101 3a

Business Mathematics BUSN 121


Introduction to Microcomputing COMP 210


Marketing BUSN 214

3/15Second Semester*

Technical Writing ENGL 106


Human Resource Management BUSN 125


Basic Accounting ACCT 110 or
Accounting I ACCT 201


Marketing Research BUSN 241


Consumer Behavior BUSN 237


15/16Third Semester

Business Law BUSN 102


Economics (Macro  ECON 101 or Micro ECON 102) 

3 Advertising BUSN 1343Physical Education PHED ___/ PHED 125 / Health Science HLTH 1202/3

Humanities/Social Science Elective ___


Job Readiness GENL 111

1Organizational Communication BUSN 2253


Fourth Semester*Marketing Management Capstone BUSN 2773*Marketing Management Practicum BUSN 2324Salesmanship BUSN 1133bWeb Marketing BUSN 1873bWeb Marketing Applications COMP 1711*Public Relations COMM 230317

* Course has a prerequisite

a  Any Mathematics course that is taken as part of the requirements in any Business Program must be taken concurrently with or prior to Basic Accounting (ACCT 110) or Accounting I (ACCT 201).

b  Web Marketing and Web Marketing Applications must be scheduled concurrently.


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