Marketing Program

Peru State College

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• Learning:
  Course
• Location:
  nebraska
• Price:
  By request

Presentation

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales.  Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students eventually intending to pursue the Masters of Business Administration (MBA) degree.  Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art minor.  See an advisor in the Art program for more details.

BUSINESS CORE

 

 

 

Hours

Bus

231

Principles of Financial Accounting

3

Bus

232

Principles of Managerial Accounting

3

Bus

251

Legal Environment and Contract Law

3

Bus

301

Organizational Communications

3

Bus

328

Principles of Marketing

3

Bus

335

Production/Operations Management

3

Bus

339

Business Finance

3

Bus

373

Organizational Behavior

3

Bus

495

Business Policy (Senior Competency Course)

3

Econ

221

Principles of Microeconomics

3

Econ

222

Principles of Macroeconomics

3

 

NOTE:  Required Program Prerequisites:

 

CMIS

101

Information Systems Concepts and Analysis

3

Math

120

Finite Mathematics

3

Math

340

Statistics

3

 

 

 

 

 

 

Requirements for Marketing Option

 

 

 

 

Hours

Bus

313

Loss Prevention

3

Bus

329

Promotion

3

Bus

347

Consumer Behavior

3

Bus

348

Retail Management and Merchandising

3

Bus

350

Salesmanship

3

Bus

410

Marketing Management

3

Bus

492

Marketing Strategies

3

CMIS

410

Web Page Development and Programming

3

 

 

Total for Marketing Option

57

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