Marketing Program

Rio Grande Community College

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Presentation

 

The degree in Marketing prepares students for the competitive global marketplace both in business and non-profit organizations. There are many opportunities in managing marketing programs and campaigns, marketing research, promotion, distribution, retailing, and customer service.

Required Courses for Bachelor of Science degree in Business with Major in Marketing

:

 

COM

43203

Organizational Communication

3

MKT

20403

Fundamentals of Entrepreneurship

3

MKT

2/37403

Advertising & Promotion

3

MKT

33403

Marketing Research

3

MKT

34403

Consumer Behavior

3

MKT

38403

Business-to-Business Marketing

3

MKT

44403

International Marketing

3

MKT

47403

Marketing Management3

MKT

41102

Internship/Experience in Marketing2*

 

 

Major Total Hours

26

 

 

Business Core (Tier I & II) Hours

47

 

 

General Education Hours

42

Electives or second major (extra credits are needed for second major) Hours

11

 

Total credits required to graduate Hours

126**

* Credits in internship can be earned a maximum of two times for a total of 4 credits
** At least 33 credits must be taken at the 30000-40000 level courses.

Recommended Course Sequence for the first two years:

First Year

Fall

Spring

ACC 11403 Financial Accounting IACC 12403 Financial Accounting IICOM 11103 Fundamentals of SpeechBM 20403 Principles of ManagementIT 10103 Intro. to Information TechnologyECO 11403 MicroeconomicsENG * 11103 Composition IENG 11203 Composition IILA 10101 Freshman SuccessMTH 21404 Probability & StatisticsGeneral EducationGeneral Education

  * determined by testing

Second Year

Fall

Spring

BM 27403 Business LawBM 2/38403 Ethics, Government & LawBM 28901 Business PortfolioMKT 2/36403 Professional CommunicationECO 12403 MacroeconomicsGeneral EducationMKT 20403 Principles of MarketingCourse from major or electivesFIN 20403 Financial Management General Education Course from major or electives 

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