Bachelor of Science in Advertising

The Art Institute of California-San Francisco

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Advertising

Bachelor of Science

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The Bachelor’s level degree program is designed to provide graduates with the skills needed to work in the field of advertising, art direction, copywriting, and account supervision. A solid art foundation combined with hands-on advertising curricula, prepares students for entry-level positions with advertising agencies and departments, art studios and departments, marketing companies and departments, and production companies.

The program provides graduates with a foundation in design, copy writing, advertising campaign, marketing, business and life skills. In this program, students develop the creative and conceptual thinking and group awareness skills to produce design solutions. Students build upon the art and design foundation to produce ideas and manage and lead imaginative teams. The curriculum focuses upon intensive training in problem solving, group dynamics and advanced technology. Graduates from this program possess the competencies which will allow them opportunities within design studios, advertising agencies and corporations as well as in environmental design, commercial design, exhibition design, facility planning and merchandising design.

The Bachelor of Science degree in Advertising is a twelve-quarter program with 192 credits.

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